New Delhi: You may not be familiar with Tushar Apte, but if you are a new-age pop music addict chances are you have often grooved to his lyrics.
Tushar is an Australian songwriter and record producer of Indian-origin, who co-wrote “Home” for the K-pop super band BTS, and also worked with words to create Demi Lovato’s “Sober” and Chris Brown’s “Zero”. He has also worked with the K-pop stars Blackpink, besides deejay Steve Aoki and Backstreet Boys.
Tushar tells you K-pop is a bit like Bollywood music. Asked what he thinks is the secret behind the global success of the Korean music genre, Tushar told IANS: “I think the way K-Pop labels market their acts and create dedicated global fan bases is second to none. The product is of an extremely high quality, from the music to the videos to the merchandise and live shows — everything is just so entertaining, polished and well produced. I think K-pop is a bit like Bollywood music, in that it can feel like pure escapism, it’s really fun and addictive pop music with great melodies and mostly always very positive messaging.”
He had co-written “Home” for BTS and, remarking on the collaboration last year, he said: “BTS is obviously the biggest group in the world at the moment and I’m honoured to have had the opportunity (of working with them) on ‘Home’, and hope we can do more in the future.”
