OnePlus is making an investment of Rs 100 crore to expand its offline retail presence. It will open 3,000 new stores to expand its reach in tier 3 and tier 4 cities in line with its strategy to expand to a much wider user base with its smartphones, smart TV and connected devices.
OnePlus will also open 14 big experience stores in the next six months, taking the overall count to 44 in India.
OnePlus also launched its flagship model, 8T, on Wednesday, having launched OnePlus 8 Pro recently. In the second quarter, OnePlus was the leading brand in India’s premium smartphone market with 29% share, a tad ahead of Samsung, with Apple third with 23%.
